CREATIVE STRATEGY + ART DIRECTION
BLAKE BROWN BEAUTY
Handled creative strategy + art direction for Blake Brown’s social content shoots. Developing strategy, concepts, pulling props and wardrobe, selecting models, and directing photography.
BREAK UP WITH YOUR CONDITIONER
A cheeky campaign concept for Blake Brown Beauty built around “Dear John”–style breakup letters. The idea: people are officially done settling for basic conditioner and ready to move on to something that actually meets their hair needs—the nourishing + strengthening power of BBB Hair Masks. With retro-inspired styling and playful, confessional language, the campaign made the product benefits feel funny, relatable, and shareable—turning “the switch” into a moment (and a mindset).HAIR & BODY MIST CAMPAIGN
Creative direction for the launch of Blake Brown Beauty Hair + Body Mists, built around the pace of NYC and the “girl on the go.” We followed her through a full day—getting ready, commuting, quick refreshes between plans, and a night-out moment—using the mist as the little reset that keeps up with her. Each scent was cast as its own vibe (and its own “girl”) with distinct styling and energy, but designed to feel cohesive as a friend group: different personalities, same world.CREDITS:
Photographer + Videographer: Zofia Molito // Producer: Kendall Holly // Wardrobe: Juliana O’Byrne & Kendall Holly
